In his new role, Chris will oversee all aspects of DTNA’s used truck operations, including the continued development of the SelecTrucks premium used truck brand and retail network, which includes both corporate-owned and dealer-licensed stores. This role is crucial for the overall success of Freightliner and Western Star market share and residual values. Chris’s responsibilities will encompass strategic fleet deal involvement for used truck trade and residual commitments, risk portfolio management, inventory management, pricing, warranty, training, marketing, and a multi-channel sales strategy.

Chris Backeberg brings over 20 years of experience with Daimler Truck, having held various roles in Sales and Marketing. He began his career with Daimler in 1998, working in a product role with the former Sterling brand. Throughout his tenure, Chris has held positions in field sales, marketing, and business excellence, working with nearly all of DTNA’s products. His most recent role was director of digital experience marketing, and prior to that, he served as director of national accounts. Chris’s extensive internal and external network of both on-highway and vocational customers will be invaluable as he navigates the challenges and opportunities of his new role.

“Chris’s extensive experience and deep understanding of our industry make him the ideal leader for Daimler Trucks Remarketing,” said David Carson, senior vice president of sales and marketing, DTNA. “We are confident that under his leadership, Daimler Trucks Remarketing will continue to thrive and deliver outstanding results for our customers and stakeholders.”

Chris holds a bachelor’s degree in Communications, Advertising from Washington State University.
For more information, visit northamerica.daimlertruck.com.