Uber Freight’s 2025 Carrier Summit: Building Opportunities in a Changing Industry

In Atlanta, Uber Freight’s 2025 Carrier Summit delivered a message of optimism backed by concrete plans. CEO Lior Ron addressed a packed room, emphasizing how data, AI, and strategic partnerships are shaping Uber Freight’s approach to helping its carrier partners thrive in a freight market still navigating recovery from years of disruption.
Ron highlighted that at the core of Uber Freight’s strategy is growth—growth that creates opportunities for carriers. Despite a sluggish freight environment, the company has expanded its 3PL and 4PL divisions and announced a managed freight volume exceeding $20 billion. Uber Freight is leveraging its scale to buffer against market headwinds and increase freight opportunities for drivers and carriers alike.
A key driver of this growth is Uber Freight’s relentless focus on technology and data. Ron shared how the company has drastically reduced TMS integration times—from nine months to just a few weeks—making it easier for shippers to connect with carriers. Platforms like Uber Freight Exchange now allow carriers to access a wide range of freight options—contract, spot, and mini-bids—in one streamlined platform.
AI also played a major role in Ron’s presentation. Uber Freight’s use of generative AI and large language models enables over 90% accurate natural language queries on TMS data, speeding up decision-making and streamlining bid cycles. Predictive analytics and automated recommendations help optimize networks in real-time, giving shippers daily opportunities to cut costs and improve service while providing carriers with faster loads.
Ron stressed that operating in a “daily opportunity environment” means even small improvements—like 1% gains each day—can make a big difference. Carriers willing to invest in digital tools and high-quality service will find the path to success clearer than ever.
Beyond core freight, Uber Freight is expanding into multimodal logistics, seeing strong growth in LTL, reefer, cross-border, and intermodal services. The company reported a 34% year-over-year increase in intermodal loads, 11% growth in full truckload, and over 50% growth in reefer volumes. Ron also teased Uber Freight’s growing role in last-mile delivery, connecting traditional freight with Uber’s vast network of 8 million drivers—opening new opportunities in parcel and package delivery.
On the sustainability front, Uber Freight remains committed to electric and autonomous trucking. While EV adoption has slowed, the company supports early EV adopters with charging partnerships and route planning tools. Autonomous trucking projects with partners like Aurora, Waabi, Torc Robotics, and Volvo are moving faster than expected, with the first commercial no-driver operations planned between Dallas and Houston as soon as mid-2025, and full-scale production targeted for 2027.
Throughout his speech, Ron highlighted the importance of trust, relationship-building, and collaboration. He emphasized that carriers are Uber Freight’s most vital partners, and face-to-face meetings are crucial for strengthening human connections that underpin technological progress.
The message resonated strongly with Uber Freight’s carrier partners. Industry representatives praised Uber Freight’s role in driving innovation in the LTL space, especially in efforts to standardize processes like electronic bills of lading and API integrations. Many emphasized how technology has improved communication and operational flexibility, making it easier to adapt to dynamic market needs.
The summit clearly demonstrated that in a freight industry still facing economic uncertainty, digitization, and a future with autonomous freight, Uber Freight is focused on creating new opportunities, boosting efficiency, and strengthening collaboration. As the CEO summarized, the marketplace demands safer, faster, and more reliable execution, and Uber Freight is committed to building the technology and partnerships to deliver on that promise.