Why Navistar Rebranded to International
Navistar, Inc. announced its plan to rebrand and change its name to International Motors, LLC* (“International”), effective October 1. Along with the name change, the company also debuted a refreshed logo and distinct visual identity. This rebranding is driven by a shift in strategy to transform the business into a solutions provider, and the role the International brand can play in a streamlined customer and user experience.