“Over time, we have had evolutions of our traditional trucks, not revolutions,” said Jason Skoog, Peterbilt General Manager, upon reveiling the new 589. The time of Model 389 comes to an end in December 2023. In January 2024 Peterbilt starts production of the Model 589, with special interior badging and sequential numbering for the first 589 trucks. It will be interesting to see how the fans and potential customers will react to the “not so cheap” price, because that is the one thing we already heard from many truckers. So we are excited to see the numbers in 2024.