Monster Jam® Announces New JCB Partnership

Palmetto, FL – Monster Jam®, the most unexpected, unscripted, and unforgettable motorsports experience for families and fans in the world, announced a multi-year partnership with JCB, the world’s largest privately-owned manufacturer of construction and agricultural equipment, joining together two family businesses. The collaboration establishes JCB as the Official Heavy Equipment Partner of Monster Jam.

The partnership features the addition of a new truck design to the fleet – JCB DIGatronTM.. Designed in conjunction with JCB’s engineering team and inspired by JCB’s iconic construction equipment, the new Monster Jam truck will be driven by reigning Monster Jam World Finals® Racing champion Tristan England.  DIGatron will make its debut at Monster Jam in January at the Alamodome in San Antonio, which will also be the city for a new JCB factory announced last month.

“The Monster Jam and JCB partnership brings together two long-standing, family businesses that are both committed to providing the highest value to our customers, including performance and innovation,” said Juliette Feld Grossman, Chief Operating Officer, Feld Entertainment. “We are excited to welcome JCB into the Monster Jam family.”

The partnership also provides opportunities for JCB to connect with their dealerships and customers in more than 100 markets globally each year. Additionally, at selected events where DIGatron is participating, JCB will be providing equipment to support track construction as well as a JCB 457 wheel loader vehicle for recovery purposes. Being an integral part of Monster Jam events and play, JCB will also be seamlessly integrated into the global Monster Jam merchandise program.  

“Quite uniquely JCB is still today a family business, as are many of our dealer partners and the customers that we serve,” states Richard Fox-Marrs, President & CEO of JCB North America. “In this industry of hard-working people, we all spend significant time away from our families. Therefore, this exciting new partnership is particularly special as it will provide an all-inclusive family friendly experience that can be enjoyed by all. JCB prides itself in doing different, and having a little fun at the same time, so we believe the partnership with Monster Jam and creation of the JCB DIGatron is a perfect fit.”


Alice Bamford, who is daughter of JCB Chairman Anthony Bamford, said, “Our family is delighted by the partnership between Monster Jam and JCB.  Our son, Otis, is the original Monster Jam fan in our family, and it is through his eyes that we realized how incredible it could be to join forces with another family business like Feld Entertainment as both companies share the same values of innovation, dedication, passion, and attention to detail. We are thrilled about the hours of entertainment that JCB DIGatron, with Tristan at the wheel, will bring to children, families, and our customers across North America!”  

Source: JCB, November 14th 2023